Internet Marketing Resources -

Wednesday, 22 October 2008

What are the steps in creating an online business?

Following article was kindly donated by my friend Kenneth Koh:

Many people ask me what are the steps in creating an online business. The answer is amazingly simple. But today, I’m going to make it even simpler for you.

There are only 3 steps in creating an online business.

Step 1: Select an online business model
Step 2: Create a website that executes the business model
Step 3: Promote the hell out of it!

Step 1: Select an online business model

There is one powerful online business model that I particularly prefer.

This business model was popularised by Mike Filsaime, who named this model as Butterfly Marketing.

Here is how the model works:

- You giveaway something that people want, in exchange for their email addresses.

- When these people opt-in to your list, you present them with a one-time-offer, usually a high value product at rock-bottom price. The conversion rate for a one-time-offer is usually 10%.

- You run your own affiliate program and encourage your subscribers to refer more people to your site.

- You can follow up with your list, recommend more products to them and make more sales in the future.

I like this business model because of 3 reasons:

1) You are building a list.
2) You make instant cash!
3) It’s a viral model, where your subscribers become your affiliates, who in turn refer more people to you.

So now you have it, a powerful business model that you can use to create an online business.

Let’s move on to step 2……

Step 2: Create a website that executes the business model

So, how do you create a website that can do everything that I mention above?

In short, you need a script.

Please don’t ask me what is a script. All you need to know is if you install a script to a server, you can have a website that can do all kinds of stunts that the script wants it to do. For example, if you can find an Ebay script and install it, you’ll get a website similar to Ebay. Get the idea?

So where can you find such a script?

You can either buy a ready-made one or get a freelancer to write one for you. A simple script will cost you about a hundred dollars. A multifunctional one can cost you a thousand dollars.

And here comes the good news……

I’ve created one for you, for free!

The script I’ve prepared for you comes with the following features
- everything discussed in Step 1
- a banner rotation system
- an exit popup system
- a complete autoresponder and list management system

We’re still working hard to wrap up everything and should be ready to deliver to you next week. But today, I would like to take this opportunity to give you a preview.

Take a look at the demo site here > User Demo

Take a peep into the demo Admin back office here > Admin Demo

Like it? It will be yours soon if you are a LeadsLeap member. (If you are not a LeadsLeap member yet, it’s not too late to join us.)

Ok, now that you know how to create a website that executes the business model, let’s move on to Step 3.

Step 3: Promote the hell out of it!

Well, just promote the hell out of it using all the traffic generation methods you have read, heard and seen. There is no short cut to this step.

There you have it - the 3 simple steps in creating an online business. I hope next time, you are the one who answer this question “What are the steps in creating an online business?”.

For more articles by Kenneth Koh, click the link below:

Kenneth Koh's blog site


Tuesday, 21 October 2008

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